5 Ways to Convince Users When You Have Zero Sale through Web Design
Did you remember how many times you had made a purchase from a completely new online store? Probably, the answer will be no. This is what with your customers. As a shopper, you know nothing about the brand, the quality of its products, or services. So, you will definitely prefer to do comprehensive research about the company, would like to read the reviews of past customers, or look for any proof that the specific company will meet your need or not in order to make a sound decision. The same is with other shoppers.
And this is what a major challenge if you too are considering for putting your leg in the eCommerce industry. eCommerce is a very competitive market so how will you convince your potential users to shop from your website with no sales yet? Here are some web design tips and tricks which you can opt to win the trust of potential customers.
- Show the Human Side of Your Business
The very big mistake which most of the eCommerce businesses do is to give more focus on promoting their products rather than the brand. If you are new in the eCommerce industry, instead of promoting your products, you should look for a way to promote your brand to win the trust of the customer.
Showing the human side of the business is one of the best options to make a relationship with your potential users. A great place to do this is in the About Us section of your site. By representing your brand instead of products, you can introduce your business, tell your story, and let the potential customers know your brand’s objective at the same time. This will surely help in making a relationship with your potential customers.
- Build Relationship through Content
Content is the soul of any website. A good content is a great tool to connect with new users and let them know about who you are and what you do without being so pushy.
Apart from using catchy and informative content while eCommerce website design, you should try to do regular blogging on your site about common customer’s problems or queries in order to build a relationship with your customers.
A good content helps consumers to be familiar with your brand and make them feel like they really know and trust you. The more familiar you consumer feel the higher be the chances of conversions on the website.
- Let Customers’ Feel That Security is Your Primary Concern
Security is one of the primary concerns not only for the website owners but for the consumers as well. This is probably why a lot of consumers avoid making a purchase from a completely new website.
If you really want to compel your potential consumers to take the desired action, you should integrate security boosting apps on your website to add an extra layer of protection to your website. The more safe and secure your consumers feel the higher be the chances of conversion.
- Provide Product Information in a Clear, Concise, and Creative Way
- The way you present the information also matters a lot. You should make sure that product information on your website is presented in a clear, concise and creative way. This not only helps consumers in finding exactly what they are looking for but also compels them to explore more about your services or products.
- Use an Excellent Return Policy
Create an excellent return policy for your employees. A good return policy not only makes consumers feel confident while making a purchase but also show that you give more priority to customer experience, as well as, you are confident about the quality of your products and services.
By following these simple tricks and tweaks while eCommerce website design, you can easily convince users to take the desired action even if you have zero sales. To get more such tips about web design, simply visit The Digital Department.
